Keywords
digital capitalism
hyper-sexualization
trivialization of violence
militainment
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Abstract
An interpretive framework is proposed to study how Israel is seeking to create capacity for wonder in global audiences through social networks in what this paper defines as the politics of seduction. Evidence is drawn from 20 Instagram Reels from the @nataliafadeev account, featuring a cosplayer, weapons influencer and Israeli Defense Forces reservist who has built a discourse that represents Israeli militarism as a consumable and sexualized product, and as a means of trivializing violence. The findings show how this new visuality is a tool that publicizes the dominant narrative of the Israeli occupation of Palestine on digital platforms, while at the time fetishizing Palestinian culture.
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